Step 1: Keyword Discovery
What keywords are you currently targeting? The first step in your audit should be to determine what you’re currently ranking for and identify any and all opportunities you might be missing.
For example, if you’re ranking well for ‘Mount Pleasant Dentist’ but are nowhere to be found for ‘Emergency Dentist Mount Pleasant’, you’ve identified one area to improve. There are likely far more, but SEO is best audited and performed bite by bite.
Begin to get you know your SEO by creating a list of services, products, or a page that you’d like to drive traffic to. Once you do this you’ll be able to use tools like Keyword Finder to quickly put together a list of high volume local target keywords whenever you'd like.
With this list in hand, you can continue forward through the rest of your local SEO audit and determine how well these keywords are optimized each and every step of the way.
Very Useful SEO Tools:
You can also write a job plan as another option of the job description. It will help you develop the right recruiting strategy to find the right employee.