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Starr Watson

Founder & CEO | Click Starr MarketingFormerly Starr Watson Consulting

May 17th, 2019Search Engine Optimization | Do It Yourself (DIY)

How to Perform Your Own Easy SEO Audit in Just 10 Steps

Search engine optimization can feel daunting but it doesn't have to be. Read on for details that will help you perform an easy peasy audit of your own websites SEO in 10 easy steps.

Businesses that rank on page 2 of the SERP might as well not exist. It sounds pretty harsh but it’s the true reality that we all need to accept.

You know how this goes—you want chinese food so you jump on your phone and do a quick search. Google packages its top 3 local, close to you options in the “Map Pack” and 10 additional organic results. You pick one, click one, check out their menu, make a call or pop in to grab some takeout.

If you’re the local chinese food joint, you want and need to appear on the first page of Google for those target keywords that the hungry folks above are searching for. But, how do you get yourself there?

You’ll need to do a local Search Engine Optimization (SEO) audit to find out. Here’s how to get it done in 10 easy steps.

  • Step 1: Keyword Discovery

    What keywords are you currently targeting? The first step in your audit should be to determine what you’re currently ranking for and identify any and all opportunities you might be missing.

    For example, if you’re ranking well for ‘Mount Pleasant Dentist’ but are nowhere to be found for ‘Emergency Dentist Mount Pleasant’, you’ve identified one area to improve. There are likely far more, but SEO is best audited and performed bite by bite.

    Begin to get you know your SEO by creating a list of services, products, or a page that you’d like to drive traffic to. Once you do this you’ll be able to use tools like Keyword Finder to quickly put together a list of high volume local target keywords whenever you'd like.

    With this list in hand, you can continue forward through the rest of your local SEO audit and determine how well these keywords are optimized each and every step of the way.

    Very Useful SEO Tools:

    Keyword Finder

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    Image 1. Recruiting strategy

    You can also write a job plan as another option of the job description. It will help you develop the right recruiting strategy to find the right employee.

  • 2. Prescreen Your Applicants

    The most substantial motive to prescreen the applicants while hiring a worker is to save time on the interviewing. Whereas the applicant may seem satisfactory on paper, the prescreening interview may tell you if his or her experience really meets your job requirements.

    Image 2. Recruiting strategy

    Besides, while a prescreening interview, you can define whether your job fits with the applicant's salary expectations. A qualified phone interviewer can also determine whether the applicant fits your working environment.

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