Search Engine Marketing
Also often referred to as SEM, SEO this kind of advertising works based on the keywords people type in to look for something on search engines like Google, Bing, Yahoo and more. In paid SEM, you have to types; Pay Per Click (PPC) and Cost Per Thousand (CPM).
Have you ever wondered about the sponsored images and articles at the end of blog posts? That is an example of native advertising, as well as the sponsored posts you see on your Facebook feed and other social channels. These ads are integrated and blended into the platform on which they appear.
Video ads are growing in popularity, especially with the younger generation of consumers. If a picture is worth 1000 words, a video is worth one million! The stats don’t lie. 55% of consumers view videos in their entirety while 43% want to see more video content from the brands they follow, are influenced by, or buy from.
Retargeting and Remarketing
Remarketing or retargeting is a type of online advertising that does exactly what it says it does. This cookie-based technology actually followers the user around the internet remarketing to prospects over and again. Stats show that a mere 2% of web traffic converts on the first visit, which means about 98% of users leave without converting. These folks are targeted once they leave the website by begin seeing subtle hints (ads), reminding them of their previous interest.
With email marketing, we’re not referring to random, spammy sales emails. You should give your website visitors the opportunity to sign up for your newsletter and mail outs. You have their permission to email them which is a fantastic way to boost existing customer loyalty and new sales.
Display ads refer to visual advertising of all kinds. This includes things like images, text, banners, wallpapers, popup ads, flash (moving ads) and video ads. They are mostly displayed on third party websites that are relevant to the ad, but not always. Display ads are often used in retargeting and remarketing.
Social Media Ads
The most powerful channels to target are Instagram, Facebook, LinkedIn, and Twitter. You can advertise two ways on social. Organically, which are posts shown to your own followers, as well as anyone else it might "reach" if it hits the right marks. You can also pay to play on social, boosting posts or running funnel driven campaigns.
Every day we hear about the Internet’s viral videos and content that spreads at superspeed. But what exactly is it? A viral product or viral advertising, viral campaigns or simply luck, that randomly makes something such a big hit? The truth is, viral content usually has a well designed viral strategy behind it if you look closely.