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Conversion Rate Optimization (CRO)

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But you want to learn more, right?


Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — that could be filling out a form, buying a product, signing up for a newsletter or something else altogether. The CRO process involves understanding how users move through your website, what actions they take and where, and what blocks are in the way of them completing your goals.
Before we get started, let's clear something up. What is a conversion?
A conversion is the general term for a visitor completing a site goal. Goals come in many shapes and sizes. If you use your website to sell products, the primary goal (known as the macro-conversion) is for the user to make a purchase. There are smaller conversions that can happen before a user completes a macro-conversion, such as signing up to receive emails. These are called micro-conversions. Cute, right?
Macro-Conversion Examples
Buying a product from a websiteRequesting a quote for serviceSubscribing to a monthly service
Micro-Conversion Examples
Signing up for newsletter emailsCreating an account for a freemium productAdding something to their purchase cart, but not yet purchasing
Your website's conversion rate is the number of times a user completes a goal divided by your site traffic.

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