1. Understand
Prior to scheduling a brainstorming call, we need to gain a solid grip of the main objectives. We do this in different ways, but the result is always the same: we learn the basics like your goals, brand identity, brand voice, industry as a whole, your competitors, strengths, weaknesses, struggles, unique value propositions & so much more.
Then, we define specifics such as project targets, deadlines, communication guidelines & expectations, deliverables & technical requirements. The ideas gathered here will serve as the basis for our mutual work & partnership as well as forming the foundation for our long term plan.